Jayaprada is an amazing cook and a serene soul. She not only liked cooking but also loved to see the smile on people's faces when she serves them. Ramakrishna always felt that she is more than just a cook. After a bunch of stints at various things, in the year 2003, Ramakrishna sought Jayaprada's help and they both came up with a very simple plan of making pickles and selling them to people whom they knew. Starting from the ever-fresh Avakaya to some of the not-so-regular pickles like Velaga, Jayaprada slowly began adding to the list of pickles they sold. Some of the recipes were passed on by her mother, some she learnt from her mother-in-law and some she invented herself - all while retaining the traditional flavour. While she managed the kitchen, Ramakrishna used to travel by small motorbike to deliver the pickles to the customers. 

Their recipes, coupled with the values, began to click. Customers spread the word voluntarily. The demand began to increase and it gave them the room and scope to expand. Ramakrishna did not leave any stone unturned to keep up the values while expanding the operations and sales. Jayaprada matched him with her own methods to manage the load and keep up the production. More hands joined and they opened their first 'factory' - as they liked to call it.